How do you make the decisions that you make on a daily basis? Scientists are beginning to unravel the neural network that governs how we make decisions. Why might this be valuable to know? Is there anyone out there who might actually benefit from this knowledge? (And when I say benefit I mean MAKE MONEY?)
Discover magazine recently took a look at our shopping behavior to try and figure out why we make certain decisions. Who should know about this? Would you want a company to know why you make certain consumer choices? How could they profit from this? Read the article and let us know what you think.